About

I am inspired by music, sports and tech­nol­o­gy, but fore­most by great coffee.”

I was born and raised in the Ital­ian alps, a place where moth­ers nur­ture their chil­dren with espres­so. But cur­rent­ly I am liv­ing with my wife Leonie near Salzburg / Aus­tria, where it is not com­mon to find good cof­fee at every cor­ner. I guess, this is the fount of my pas­sion for man­u­al prepa­ra­tion of cof­fee and its cel­e­bra­tion. A good tast­ing result assumes the per­fect inter­play of the 4 M’s: mis­cela, maci­nacaf­fé, machi­na and mano. I have adopt­ed this con­cept for han­dling the chal­lenges of my job – a great dig­i­tal solu­tion is the result of the per­fect inter­play of (prob­lem) under­stand­ing, tech­nol­o­gy, cre­ativ­i­ty and dis­tri­b­u­tion on mar­ket­ing chan­nels & touch­points.
Over the past 15+ years I used that con­cept by being priv­i­leged to work with well-known brands such as Red Bull, Audi, Seat, Mini, Nin­ten­do, Levi Strauss, Braun, Nike 6.0, Suun­to and many others.

There is no doubt — I am a dig­i­tal native since day one.”

Despite my time-inten­sive edu­ca­tion at a school for adver­tis­ing and graph­ic design, I taught myself HTML and CSS by devel­op­ing my first web projects. Quick­ly I felt com­fort­able in the zone between my edu­ca­tion as a graph­ic design­er and my strong inter­est in new tech­nol­o­gy. Dis­cov­er­ing that space was sig­nif­i­cant for my entire future aca­d­e­m­ic and pro­fes­sion­al career.

User-cen­tered design and think­ing enables me to cre­ate inno­v­a­tive ser­vices and to find the per­fect bal­ance between user and busi­ness needs.”

Due to my long-time expe­ri­ence of work­ing in cre­ative agen­cies, I have gained huge knowl­edge about con­ceiv­ing and exe­cut­ing dig­i­tal mar­ket­ing con­cepts, main­ly in the sports and lifestyle seg­ment. This fact allows me to come up with the per­fect online mar­ket­ing mix to achieve each client’s indi­vid­ual mar­ket­ing objec­tive. At the same time I sup­port my clients with the imple­men­ta­tion of a com­bi­na­tion of con­tent-, affil­i­ate-, key­word- and search engine mar­ket­ing actions.

I have a huge pas­sion for design and I strive for cre­ative excellence.”

I devel­op dig­i­tal solu­tions for inte­grat­ed mar­ket­ing. I assist agen­cies, ath­letes and brands with devel­op­ing and design­ing dig­i­tal con­cepts, ideas and projects. More­over, strate­gic con­sult­ing, cre­ative and art direc­tion, project man­age­ment and the set­up of track­ing tools as well as the inter­pre­ta­tion of ana­lyt­ic data from dif­fer­ent sources com­plete my wide range of tasks.

Agency experience

2005 – 2010

2005 – 2010

2010 – 2011

2010 – 2011

2011 – 2017

2011 – 2017

Recognition

Site of the Day & 2x Public Shortlist

Site of the Day & 2x Public Shortlist

2x Shortlist

2x Shortlist

2x Honorable Mention

2x Honorable Mention

Honorable Mention (Cyber / Social Media)

Honorable Mention (Cyber / Social Media)

Merit

Merit

1x Gold, 1x Bronze

1x Gold, 1x Bronze

I work(ed) for

Adi­das • Air & Style • Andreas Ulmer • Aman­da Beard• Braun • BMW Mini • BWTFC Red Bull Salzburg • Fly­ing Bulls • Fis­ch­er Ski • Intre­pid Force Rotax • Gre­gor Schlieren­za­uer • Levi Strauss & Co. • Loïc Jean-Albert • Michael Ammer­müller • Ney­mar Jr. • Nin­ten­do Ger­many • Nike 6.0OMV Gas • Pal­men­garten Frank­furt • Paul und Bern­hard Sieber • RB Leipzig • Red Bull • Red Bull Air Race • Red Bull Media World • Red Bull MotoGP • Red Bull World • Roland Tret­tl • Ryan Sheck­ler • SEAT • Salzburg Land Touris­mus • Suun­to • Travis Pas­trana • Vedad Ibešević • …