Title MINI Austria

More Room for Ideas

How can you turn an estate into a MINI?

The new MINI Club­man – the biggest MINI ever – should become the cult car for all grown-up cre­atives. Peo­ple from the start-up scene, design­ers, artists and oth­er cre­atives were asked for their ideas, inspired by the new MINI Club­man. They were invit­ed to sub­mit their ideas to the microsite.

Year

2015

Client

MINI Austria

Project Type

Market Launch

They answered with a whole host of crazy ideas, tak­ing to Face­book to tout their idea in the hope of improv­ing their chances of win­ning. The idea receiv­ing the most likes would then be pre­sent­ed at the Vien­na Autoshow and was backed by MINI and a Kick­starter cam­paign to devel­op a prototype.

MINI Austria Landingpage

The Result

Recognition

Honorable Mention (Cyber / Social Media)

Honorable Mention (Cyber / Social Media)

Credits

Concept

Holger Paasch, Martin Herrmann, Roland Wittl

UI/UX

Stefan Prosch, Matthias Mellitzer, Roland Czybulinski

Frontend Development

David Hellmann

Backend Development

Carsten Barg

Illustration

Christoph Lettner, Lukas Lederer

2D Animation

Studiastic