Organics by Red Bull

Organics by Red Bull

In the mid­dle of 2017 Red Bull intro­duced a new prod­uct line on the mar­ket. And it was not yet anoth­er Ener­gy Drink but an organ­ic refresh­ment drink made with nat­ur­al fla­vors from plant extracts — Organ­ics by Red Bull. The new prod­uct line pre­sumed a new way of com­mu­ni­ca­tion and required to rethink the cur­rent online pres­ence. An online refresh­ment that pro­vid­ed an amaz­ing­ly play­ful user expe­ri­ence when explor­ing the four new fla­vors: Bit­ter Lemon, Gin­ger Ale, Ton­ic Water and Sim­ply Cola.

Year

2018

Client

Red Bull

Project Type

Website, Animation

The Idea

The guys from Team Rot­ten­stein­er were not only respon­si­ble for the over­all cor­po­rate iden­ti­ty and the cam­paign but they cre­at­ed lots of won­der­ful illus­tra­tions, too, which framed indi­vid­u­al­ly each fla­vor of the prod­uct line. They were absolute­ly worth to breathe life into them on user’s interaction.

Organics by Red Bull
Animation The use of image sprites reduces the number of server requests and saves bandwidth.
Organics by Red Bull
Organics by Red Bull
Organics by Red Bull
Organics by Red Bull
Organics by Red Bull

Mobile Experience

Organics by Red Bull

The Result

The brand new web­site of the Organ­ics by Red Bull prod­uct line fea­tures an unique user expe­ri­ence: the user’s scrolling inter­ac­tion let the cans spin from one fla­vor to anoth­er and brings the blow-by-blow illus­trat­ed items to life. Some coun­tries deliv­er addi­tion­al recipes how to mix your­self your favourite Mocktail. 

Credits

3D

FreshFX

Creative & Art Direction

Stefan Prosch

Idea & Concept

Stefan Prosch, Team Rottensteiner

Illustration

Team Rottensteiner

Motion Graphics

Stefan Prosch

Project Management

Team Rottensteiner

UI/UX

Stefan Prosch

Web Development

eXa Online