“I am inspired by music, sports and technology, but foremost by great coffee.”
I was born and raised in the Italian alps, a place where mothers nurture their children with espresso. But currently I am living with my wife Leonie near Salzburg / Austria, where it is not common to find good coffee at every corner. I guess, this is the fount of my passion for manual preparation of coffee and its celebration. A good tasting result assumes the perfect interplay of the 4 M’s: miscela, macinacaffé, machina and mano. I have adopted this concept for handling the challenges of my job – a great digital solution is the result of the perfect interplay of (problem) understanding, technology, creativity and distribution on marketing channels & touchpoints.
Over the past 15+ years I used that concept by being privileged to work with well-known brands such as Red Bull, Audi, Seat, Mini, Nintendo, Levi Strauss, Braun, Nike 6.0, Suunto and many others.
“There is no doubt — I am a digital native since day one.”
Despite my time-intensive education at a school for advertising and graphic design, I taught myself HTML and CSS by developing my first web projects. Quickly I felt comfortable in the zone between my education as a graphic designer and my strong interest in new technology. Discovering that space was significant for my entire future academic and professional career.
“User-centered design and thinking enables me to create innovative services and to find the perfect balance between user and business needs.”
Due to my long-time experience of working in creative agencies, I have gained huge knowledge about conceiving and executing digital marketing concepts, mainly in the sports and lifestyle segment. This fact allows me to come up with the perfect online marketing mix to achieve each client’s individual marketing objective. At the same time I support my clients with the implementation of a combination of content‑, affiliate‑, keyword- and search engine marketing actions.
“I have a huge passion for design and I strive for creative excellence.”
I develop digital solutions for integrated marketing. I assist agencies, athletes and brands with developing and designing digital concepts, ideas and projects. Moreover, strategic consulting, creative and art direction, project management and the setup of tracking tools as well as the interpretation of analytic data from different sources complete my wide range of tasks.
2005 – 2010
2010 – 2011
2011 – 2017
Site of the Day & 2x Public Shortlist
2x Honorable Mention
Honorable Mention (Cyber / Social Media)
1x Gold, 1x Bronze
Adidas • Air & Style • Andreas Ulmer • Amanda Beard• Braun • BMW Mini • BWT • FC Red Bull Salzburg • Flying Bulls • Fischer Ski • Intrepid Force Rotax • Gregor Schlierenzauer • Levi Strauss & Co. • Loïc Jean-Albert • Michael Ammermüller • Neymar Jr. • Nintendo Germany • Nike 6.0 • OMV Gas • Palmengarten Frankfurt • Paul und Bernhard Sieber • RB Leipzig • Red Bull • Red Bull Air Race • Red Bull Media World • Red Bull MotoGP • Red Bull World • Roland Trettl • Ryan Sheckler • SEAT • Salzburg Land Tourismus • Suunto • Travis Pastrana • Vedad Ibešević • …