About

I was born and raised in the Ital­ian alps, a place where moth­ers nur­ture their chil­dren with espres­so. But cur­rent­ly I am liv­ing with my wife Leonie near Salzburg / Aus­tria, where it is not com­mon to find good cof­fee at every cor­ner. I guess, this is the fount of my pas­sion for man­u­al prepa­ra­tion of cof­fee and its cel­e­bra­tion. A good tast­ing result assumes the per­fect inter­play of the 4 M’s: mis­cela, maci­nacaf­fé, machi­na and mano. I have adopt­ed this con­cept for han­dling the chal­lenges of my job – a great dig­i­tal solu­tion is the result of the per­fect inter­play of (prob­lem) under­stand­ing, tech­nol­o­gy, cre­ativ­i­ty and dis­tri­b­u­tion on mar­ket­ing chan­nels & touch­points.
Over the past 15+ years I used that con­cept by being priv­i­leged to work with well-known brands such as Red Bull, Audi, Seat, Mini, Nin­ten­do, Levi Strauss, Braun, Nike 6.0, Suun­to and many others.

Despite my time-inten­sive edu­ca­tion at a school for adver­tis­ing and graph­ic design, I taught myself HTML and CSS by devel­op­ing my first web projects. Quick­ly I felt com­fort­able in the zone between my edu­ca­tion as a graph­ic design­er and my strong inter­est in new tech­nol­o­gy. Dis­cov­er­ing that space was sig­nif­i­cant for my entire future aca­d­e­m­ic and pro­fes­sion­al career.

Due to my long-time expe­ri­ence of work­ing in cre­ative agen­cies, I have gained huge knowl­edge about con­ceiv­ing and exe­cut­ing dig­i­tal mar­ket­ing con­cepts, main­ly in the sports and lifestyle seg­ment. This fact allows me to come up with the per­fect online mar­ket­ing mix to achieve each client’s indi­vid­ual mar­ket­ing objec­tive. At the same time I sup­port my clients with the imple­men­ta­tion of a com­bi­na­tion of content‑, affiliate‑, key­word- and search engine mar­ket­ing actions.

I devel­op dig­i­tal solu­tions for inte­grat­ed mar­ket­ing. I assist agen­cies, ath­letes and brands with devel­op­ing and design­ing dig­i­tal con­cepts, ideas and projects. More­over, strate­gic con­sult­ing, cre­ative and art direc­tion, project man­age­ment and the set­up of track­ing tools as well as the inter­pre­ta­tion of ana­lyt­ic data from dif­fer­ent sources com­plete my wide range of tasks.