How to catch the fastest man on the river!
Calm Werfen in the Tennen Mountains. There is a motorway here, but only one person could really put the pedal to the metal with impunity. That person is the jet boat pilot Don Landl who gives his passengers a veritable adrenalin rush with his high speed drives on the river Salzach.
- Year
2012
- Client
Red Bull
- Project Type
E-Commerce, Social Media Marketing, Personal Branding
The idea
These drives are primarily about one thing: maximum speed! Perhaps a little to fast for Salzburg — for speed cameras are now also installed on the river Salzach. Of course, the first speed camera for boats mainly serves the purpose of making new customers come on board.
From 0 to 300 in one season
The speed camera is activated trough a motion sensor and transfers the photos directly to the facebook page via the mobile network. This provides the co-pilots with a very special kind of group photo which can be tagged, shared and liked.
Credits
- Concept
Ephim Grosman, Stefan Prosch
- Art Direction
Ephim Grosman, Matthias Mellitzer
- Creative Direction
Stefan Prosch
- Speedtrap Production
Ephim Grosman, Chris Pohl
- Frontend & Backend Development
Thomas Raithel
- Project Management
Stefanie Daubek