Title RB Leipzig

RB Leipzig

Advanc­ing to the third high­est league in Ger­man foot­ball marked the start­ing point for the Red Bulls in pro­fes­sion­al foot­ball — and for Red Bull Cre­ative, it was a wel­come oppor­tu­ni­ty to also take the web site of the Red Bulls to a dif­fer­ent league. Set­tling for the lit­tle things sim­ply would not do the team’s per­for­mance jus­tice. Com­plete­ly upgrad­ed in terms of con­tent and design, a reduced and yet mod­ern graph­i­cal inter­face, the web site allows for intu­itive use on all devices — on the PC at home or on the smart phone or tablet at the Red Bull Arena.

Year

2012 – 2017

Client

RB Leipzig

Project Type

Website, Stadium Experience

RB Leipzig Website

A unique view on the match

In order to achieve this goal, the usu­al dis­play of tables, sta­tis­tics and match devel­op­ment were crit­i­cal­ly ques­tioned which cul­mi­nat­ed in the cre­ation of inno­v­a­tive and unique solu­tions. Apart from the lat­est news, the site offers fans of the Red Bulls inter­est­ing facts on the team, the young play­ers and the club — as well as a unique way of dis­play­ing team and match relat­ed data. The inte­gra­tion of live sta­tis­tics on the match­es and oppo­nent as well as unique inter­face ele­ments which have been trans­ferred on-line from the sta­di­um, make vis­it­ing the site an extra­or­di­nary and emo­tion­al expe­ri­ence — almost like vis­it­ing the sta­di­um itself.

Pro­vid­ing ben­e­fit — for the whole league

It might sound odd, but back then RB Leipzig was the most hat­ed club of the coun­try for sure. Nev­er­the­less, the fan com­mu­ni­ty got larg­er and soon the new­ly relaunched web site was vis­it­ed by a grow­ing num­ber of unique vis­i­tors. It was not enough to just hav­ing the fans on our site — we want­ed to have the haters as well. To achieve this goal we have bro­ken new ground: Hav­ing in mind, that there was no decent web por­tal that rep­re­sent­ed well the third high­est league in Ger­many, we came up with the idea to dis­play results, sched­ules and sta­tis­tics of every sin­gle team of the league. We gave an addi­tion­al ben­e­fit by com­par­ing teams before, dur­ing and after the match and it worked out: with­in a short peri­od of time we count­ed over 1.5 mil­lion unique vis­i­tors per month on our website.

RB Leipzig Website Mobile Experience

Are­na Experience

Before start­ing into the new sea­son of 201516 the Red Bull Are­na got a huge upgrade. Two gigan­tic video­screens were installed in the sta­di­um. There had some­thing to be hap­pen on the sur­faces of over 70 square meters each. We came up with a sim­ple and clean but time­less solu­tion which was total­ly unseen in a foot­ball sta­di­um with­in the pre­mier ger­man foot­ball league. 

Let’s play Cham­pi­ons League

The time was just right for doing a relaunch when RB Leipzig was advanc­ing to the pre­mier ger­man league and fin­ish­ing their first sea­son on an incred­i­ble sec­ond place. It opened a whole new chap­ter – the team was qual­i­fied to play Cham­pi­ons League.

Rle Website Ii Title

Recog­ni­tion

Shortlist (Web Sports)

Shortlist (Web Sports)

Cred­its

Backend Development

eXa Online

Concept

Stefan Prosch, Matthias Mellitzer, David Hellmann, Roland Czybulinsky

Frontend Development

David Hellmann, Stefan Prosch, eXa Online

Motion Design

Roland Czybulinsky

UI/UX

Stefan Prosch, Matthias Mellitzer, David Hellmann, Roland Czybulinsky

Projekt Management

RB Leipzig, Red Bull Creative

Photography

Rasmus Kaessmann