Organics by Red Bull
In the middle of 2017 Red Bull introduced a new product line on the market. And it was not yet another Energy Drink but an organic refreshment drink made with natural flavors from plant extracts — Organics by Red Bull. The new product line presumed a new way of communication and required to rethink the current online presence. An online refreshment that provided an amazingly playful user experience when exploring the four new flavors: Bitter Lemon, Ginger Ale, Tonic Water and Simply Cola.
- Project Type
The guys from Team Rottensteiner were not only responsible for the overall corporate identity and the campaign but they created lots of wonderful illustrations, too, which framed individually each flavor of the product line. They were absolutely worth to breathe life into them on user’s interaction.
The brand new website of the Organics by Red Bull product line features an unique user experience: the user’s scrolling interaction let the cans spin from one flavor to another and brings the blow-by-blow illustrated items to life. Some countries deliver additional recipes how to mix yourself your favourite Mocktail.
- Creative & Art Direction
- Idea & Concept
Stefan Prosch, Team Rottensteiner
- Motion Graphics
- Project Management
- Web Development