Organ­ics by Red Bull

In the mid­dle of 2017 Red Bull intro­duced a new prod­uct line on the mar­ket. And it was not yet anoth­er Ener­gy Drink but an organ­ic refresh­ment drink made with nat­ur­al fla­vors from plant extracts — Organ­ics by Red Bull. The new prod­uct line pre­sumed a new way of com­mu­ni­ca­tion and required to rethink the cur­rent online pres­ence. An online refresh­ment that pro­vid­ed an amaz­ing­ly play­ful user expe­ri­ence when explor­ing the four new fla­vors: Bit­ter Lemon, Gin­ger Ale, Ton­ic Water and Sim­ply Cola.

The guys from Team Rot­ten­stein­er were not only respon­si­ble for the over­all cor­po­rate iden­ti­ty and the cam­paign but they cre­at­ed lots of won­der­ful illus­tra­tions, too, which framed indi­vid­u­al­ly each fla­vor of the prod­uct line. They were absolute­ly worth to breathe life into them on user’s interaction.

The brand new web­site of the Organ­ics by Red Bull prod­uct line fea­tures an unique user expe­ri­ence: the user’s scrolling inter­ac­tion let the cans spin from one fla­vor to anoth­er and brings the blow-by-blow illus­trat­ed items to life. Some coun­tries deliv­er addi­tion­al recipes how to mix your­self your favourite Mocktail.