E‑Commerce is no longer just an extension to previous sales channels, but the channel with the highest turnover of the most important sectors. The way how we buy products has dramatically changed in the last two decades, and e‑commerce is making up leeway and will continue to be an important part of economic and social life in the future. Increasingly, customers choose to buy online and to take advantage of e‑commerce: location- and time-independent, as well as easy-of-pie-comparison between products and services based on a huge competition. Compared to retail, e‑commerce is much cheaper, more flexible, more innovative and more dynamic. This digitized channel is not only relevant to supply consumers and businesses with goods and services but helps to understand better customers’ problems and needs and to provide an appropriate solution.