Shopping no matter when and where are the major benefits of E‑Commerce. Stationary retail stores can penetrate new markets quickly and increase sales through E‑Commerce. Data Driven Marketing helps to better understand customers and processes and to improve customer satisfaction by providing solutions.
Conversely, brick-and-mortar retail stores can compensate for the current shortcomings of E‑Commerce, which is the limitation of appraisal of products, merchants, and seller-organized processes.